Red Ball Jets Footwear Launch Campaign

Creative Direction. Branding. Digital.
Photography + Video Art Direction.

BALL-BAND had been making high-quality footwear in Mishawaka, Indiana for over 50 years when they launched their first “sport shoe” in 1951 — Red Ball Jets. In 2021 the brand has taken off once more, returning with the ’51 Hi — named in tribute to their original year of release. The last original sneaker is back with a nod to the past, but an eye on the future. Red Ball Jets is the brand serving fresh kicks with modern comfort, built for you: the individualist, the taste-maker, the trailblazer.

Creative Direction: Brian Hankins + Tyson Hart
Copywriter: Tyson Hart
Photography: Dylan VanWeelden
Video + Video Editor: Nathan Johnson