Wahoo SPEEDPLAY+POWRLINK
Launch Campaign

Art Direction. Design. Production.
packaging. Digital. Social.
Photography + Video ART direction.

SPEEDPLAY road bike pedals directly connect rider and bike for increased efficiency, engagement, and comfort. POWRLINK ZERO power pedals connect cyclists with the power and ride metrics needed to track, analyze and advance performance.

Creative Director / Agency: Supply + Demand
Copywriter: Tyson Hart
Photography: David Emmite
Video + Video Editor: Jacob McNeil